DIGINAMIX (Pty) Ltd (Reg. No. 2018/062066/07) | VAT No. 4320294491
3 Concorde Rd, Eastrand, Johannesburg, South Africa
Contact: roberto@diginamix.marketing | 072 183 7848
Effective date: 21 February 2026
This Privacy Policy applies to DIGINAMIX (Pty) Ltd (“DiginamiX”, “we”, “us”, “our”) and governs the collection, use, storage, and disclosure of personal information across all our Platforms. “Platforms” means our websites, mobile sites, mobile applications, email communications, and any other technology or services you may use to interact with us.
By using our Platforms, you acknowledge that you have read and understood this Privacy Policy. This Policy must be read together with our Terms & Conditions (https://www.diginamix.marketing/terms) and our Refund Policy (https://www.diginamix.marketing/refunds), which form part of our overall legal framework.
1. INFORMATION WE COLLECT AND RECEIVE
1.1 We collect and receive personal information about you in the following ways:
1.2 Information you give us directly: This includes any information you provide to us directly, whether through our Platforms or via phone, email, SMS, WhatsApp, or any other medium. This may include information provided when: (a) filling in forms on our Platforms, such as signing up for an account, subscribing to, or registering to use services; (b) entering a competition, promotion, or completing a survey; (c) purchasing one of our products or services; or (d) contacting us or otherwise communicating with us directly.
1.3 Information from third-party sources: We may receive information about you from third-party sources, including lead generation software that provides information such as publicly available business contact details (email addresses and telephone numbers) compiled by third-party data providers. See clause 6 (Direct Marketing and Lead Generation) for how this information is used.
1.4 Information collected automatically: We may collect certain information automatically when you use our Platforms, including through cookies and other tracking technologies. See clause 8 (Cookies and Tracking Technologies) for more detail.
2. LAWFUL BASIS FOR PROCESSING
2.1 We process personal information only where we have a lawful basis to do so under the Protection of Personal Information Act, 2013 (“POPIA”). The lawful basis we rely on includes:
2.1.1 Consent: where you have provided us with your consent for a specific purpose, such as for certain forms of direct marketing.
2.1.2 Contract: where processing is necessary to conclude or perform a contract with you, for example, to provide the services you have engaged us for.
2.1.3 Legal obligation: where processing is required in order to comply with a legal obligation to which DiginamiX is subject (including tax, accounting, and regulatory obligations).
2.1.4 Legitimate interests: where processing is necessary for our legitimate business interests (such as operating, improving, and securing our Platforms and services), provided that those interests are not overridden by your rights and interests.
2.2 Where we rely on consent as our lawful basis, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out before the withdrawal.
3. HOW WE USE YOUR INFORMATION
3.1 We use the personal information we collect to: (a) provide, operate, and improve our services and Platforms; (b) communicate with you regarding your account, enquiries, quotations, invoices, and services; (c) send marketing communications about our services, where we are permitted to do so under POPIA; (d) comply with our legal and regulatory obligations; (e) manage and protect our business interests, including debt collection and legal proceedings where necessary; and (f) conduct analytics to understand and improve how our Platforms and services are used.
4. DISCLOSURE OF INFORMATION
4.1 We may disclose your personal information in the following circumstances:
4.1.1 Legal obligations: where we are required to disclose your information in response to legal process, a court order, or to comply with any applicable law or regulatory requirement.
4.1.2 Legal proceedings and debt collection: to our attorneys in connection with any potential, threatened, or actual litigation, or to debt collection service providers where amounts remain outstanding.
4.1.3 Auditors: to our auditors for the purposes of auditing our accounts.
4.1.4 Service providers: to companies that provide services to us or act on our behalf (including hosting providers, analytics platforms, email tools, payment processors, and AI-assisted tools). These service providers are authorised to use your personal information only as necessary to provide services to us and are subject to appropriate confidentiality obligations.
4.1.5 Business transactions: in the event that we sell or transfer any of our business or assets, we may disclose your personal information to the prospective buyer or transferee of such business or assets, subject to appropriate confidentiality obligations.
4.1.6 With your consent: to third parties where you have provided your explicit opt-in consent, such as in connection with competitions sponsored by a third party or where you have expressed interest in a product or service offered by a third party.
4.2 We will not sell your personal information to third parties for their own marketing purposes.
5. RETENTION OF PERSONAL INFORMATION
5.1 We will retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, tax, or regulatory requirements. To determine the appropriate retention period, we consider the nature and sensitivity of the information, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process the information, and whether we can achieve those purposes through other means.
5.2 Once personal information is no longer required and there is no legal obligation to retain it, we will take reasonable steps to delete, de-identify, or destroy it securely.
6. DIRECT MARKETING AND LEAD GENERATION
6.1 We may send marketing communications about our services. Where POPIA requires opt-in consent — in particular for unsolicited electronic direct marketing to prospective customers who are not existing clients — we will obtain that consent before sending such communications. For existing clients, we may send relevant marketing communications in accordance with the applicable POPIA provisions, and we will always provide a clear, free opt-out mechanism.
6.2 We may use lead generation tools and publicly available sources to identify business contact details. If you do not wish to receive marketing communications from us, you may opt out at any time by: (a) using the unsubscribe link included in any marketing email; (b) contacting us at roberto@diginamix.marketing; or (c) messaging us on WhatsApp or SMS at 072 183 7848. Opt-out requests will be actioned promptly and free of charge.
7. CROSS-BORDER TRANSFERS OF PERSONAL INFORMATION
7.1 Some of our service providers and tools may process personal information outside the Republic of South Africa. This may include cloud hosting providers, email platforms, analytics services, marketing tools, payment processors, and AI-assisted tools whose servers are located in other countries. Where personal information is transferred outside South Africa, we take reasonable steps to ensure that appropriate safeguards are in place and that such transfers are handled in accordance with section 72 of POPIA and other applicable data protection requirements.
7.2 By using our Platforms and services, you acknowledge that your personal information may be transferred to and processed in countries outside South Africa in accordance with this clause.
8. COOKIES AND TRACKING TECHNOLOGIES
8.1 Our Platforms use cookies and other tracking technologies (including pixels and analytics tags) to collect information about your browsing activities over time and across different websites and online services. This helps us understand how our Platforms are used and to improve your experience.
8.2 Third-party analytics and advertising tools (including Google Analytics and Google Ads) may also set cookies on our Platforms. These third-party tools operate under their own privacy policies, which we encourage you to review.
8.3 You can configure your browser settings to refuse or delete cookies. Please be aware that disabling certain cookies may affect the functionality of our Platforms.
9. AI AND AUTOMATED TOOLS
9.1 DiginamiX may use AI-assisted tools to help deliver certain services, including drafting copy, generating creative concepts, summarising information, optimising campaigns, and assisting with reporting and analysis. These tools may be provided by third-party vendors whose servers process data outside South Africa (see clause 7).
9.2 We aim to minimise the personal information shared with AI tools and use only what is reasonably necessary for the task at hand. We do not deliberately input sensitive personal information into AI platforms unless it is strictly required and appropriate safeguards are in place.
9.3 AI-assisted outputs may contain errors, inaccuracies, or unintended similarities to existing works. Where AI-assisted content is created for clients, it is reviewed before delivery and shared with the client for approval prior to publication. DiginamiX does not provide legal clearance or intellectual property warranties in respect of AI-assisted outputs unless expressly agreed in writing.
10. PROTECTION OF PERSONAL INFORMATION
10.1 We take appropriate technical and organisational measures to protect your personal information from unauthorised access, use, alteration, and disclosure. These measures are designed to provide a level of security appropriate to the nature of the personal information we hold and the risks associated with its processing.
10.2 You are responsible for maintaining the security of your own access credentials to any DiginamiX Platform or third-party service. DiginamiX is not liable for any loss or damage arising from the compromise of credentials that were not directly caused by DiginamiX’s systems.
11. SECURITY COMPROMISES AND DATA BREACH NOTIFICATION
11.1 If we become aware of a security compromise involving personal information (a “data breach”), we will take reasonable steps to contain and investigate the incident and to limit any potential harm.
11.2 Where required by section 22 of POPIA, we will notify the Information Regulator and affected data subjects of the breach as soon as reasonably possible, having regard to the nature and extent of the compromise and the risk of harm to affected individuals.
12. YOUR RIGHTS AND HOW TO EXERCISE THEM
12.1 Subject to applicable law, you have the following rights in respect of your personal information held by DiginamiX: (a) the right to access and receive a copy of the personal information we hold about you; (b) the right to request correction of personal information that is inaccurate, incomplete, or out of date; (c) the right to request deletion or destruction of personal information that is no longer lawfully held; (d) the right to object to the processing of your personal information, including for direct marketing purposes; and (e) in certain circumstances, the right to data portability.
12.2 To exercise any of these rights, please contact us using any of the following channels:
Email: roberto@diginamix.marketing
WhatsApp / SMS: 072 183 7848
Post: 3 Concorde Rd, Eastrand, Johannesburg, South Africa
12.3 Telephonic requests will be noted and recorded to ensure they are properly actioned. We will respond to all requests within a reasonable time and in accordance with applicable legal timeframes. Requests to exercise your rights are handled free of charge where required by law.
13. COMPLAINTS
13.1 If you have any concerns about our handling of your personal information, please contact us in the first instance at roberto@diginamix.marketing so that we may attempt to resolve the matter. We will acknowledge your complaint promptly and work towards a resolution.
13.2 You also have the right to lodge a complaint directly with the Information Regulator of South Africa:
The Information Regulator (South Africa)
Email: enquiries@inforegulator.org.za
Telephone: 010 023 5200 / 0800 017 160
Website: https://inforegulator.org.za/contact-us/
14. UPDATES TO THIS PRIVACY POLICY
14.1 We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or for other operational or regulatory reasons. Any updated version will be posted on our website with a revised effective date. Where changes are material, we will take reasonable steps to bring the changes to your attention, which may include a prominent notice on our website or, for certain services, email notification. We encourage you to review this Privacy Policy periodically.
This Privacy Policy forms part of DiginamiX’s legal framework and must be read together with our Terms & Conditions (https://www.diginamix.marketing/terms) and our Refund Policy (https://www.diginamix.marketing/refunds).
Version: 2026-02-21
