Search Engine Marketing (SEM)
Search Engine Marketing (SEM) refers to a range of approaches and strategies that a company might utilize to drive more visitors to a website via search engine results pages (SERPS). SEM's purpose is to increase a website's visibility through sponsored search, contextual advertising, and organic search rankings. Essentially, SEM is a bigger notion that encompasses both SEO and PPC - in a broad sense, it's a marketing approach that entails controlling a brand's or website's complete visibility in search engines.
Search engine marketing is a powerful and cost-effective way to advertise online, increasing total return on ad costs.
Display Ads
Display advertising is a popular and effective kind of digital advertising. It is entirely dependent on the images it employs to draw attention and build brand recognition over the internet.
Display ads and display marketing may include everything from static graphics and animations to movies and interactive apps. But one thing remains unchanged - when a viewer clicks on them, they redirect to a company's website or a specific landing page.
Re-targeting Ads
PPC remarketing is an excellent technique to re-engage potential consumers who previously expressed interest in your company but did not convert. Remarketing is a strong strategy for organizations trying to increase conversions and achieve a higher return on investment.
Advertisers may use PPC remarketing to target past visitors to their website via other channels.
Social Media Ads
One of the most cost-effective methods to promote your business is through social media ads. Create material that is tailored to a certain audience. Social media allows you to optimize for a variety of objectives, including brand awareness, traffic, conversions, and much more. These advertisements have the potential to produce outstanding outcomes.
Which social media platform you should advertise on will depend on where the majority of your audience may be found. Each social media platform has its own set of advantages.
REQUEST
A FREE QUOTE!
We want to ensure you get results. Contact us today and start growing your business with us!
Let’s talk!
Have a question or comment? Let us know.
Email us:
info@diginamix.marketing
roberto@diginamix.marketing
Call us:
072 183 7848
You can also find us here:
